FOR IMMEDIATE RELEASE Contact: Nancy Perkins 601.953.6777
December 14, 2009 Beth Kellogg 601.454.6503
Current Economy Requires Tough Talk
(JACKSON, Mississippi)-----Your credit card is over the limit. Your job is in jeopardy. You don't know if you can make the next mortgage payment, and your 401(k) looks more like a 201(k). Sound familiar? No matter how the recent economic meltdown has affected you, financial expert Dr. Nancy Lottridge Anderson says it is time to become serious about managing money and controlling debt.
Dr. Anderson has written Tough Talk for Tough Times: Real Conversations for Real People about Money and Finance (Quail Ridge Press) to help people gain better control of their personal finances and will sign copies on Saturday, December 19 at 2 pm at Pentimento Book Store in Clinton. In Tough Talk for Tough Times, Anderson uses a conversational style and her own life experiences to discuss the fundamentals of money management from credit cards, mortgages, and spending plans to investments, retirement accounts and insurance.
“I wanted to take the fear and mystery out of finance because that is what keeps people from educating themselves and making smart decisions,” said Anderson. “My book explains the world of finance, including how Wall Street works, in language that Main Street understands.”
Dr. Anderson is president of New Perspectives, Inc., an investment management/ financial planning consulting firm in Ridgeland that she established in 1993. She is also co-host of Money Talks, a weekly radio call-in show that airs each Tuesday at 9 am and 9 pm on Mississippi Public Broadcasting Radio, and an assistant professor of Finance at Mississippi College. Anderson has the distinction of being the only woman in Mississippi with both a Chartered Financial Analyst (CFA) designation and a Ph.D. in Business Administration with a major in Finance.
The “Financial Doc” begins Tough Talk for Tough Timesby stressing the importance of having an open and ongoing dialogue about money issues with spouses and children from an early age.
“I think we are more comfortable talking about our sex lives than our financial lives,” states Anderson, “but these discussions are essential for achieving family goals and for raising children who can handle money responsibly. Our relationship with money affects every other relationship we have.”
Anderson says the book will help young adults and couples with children start on the right path with sound money management principles that can prevent mistakes down the road. However, she says the information is also helpful for those who need to change bad habits or find themselves in unplanned financial situations.
“When writing Tough Talk, I particularly thought of women, who are widowed, divorced or never married, who suddenly realize they are solely responsible for their financial well-being,” says Anderson, who was herself widowed at age 32 with a nine year-old daughter to support. “Despite its importance in our everyday lives, financial literacy is not routinely taught in our schools or stressed in our homes. Today, everyone needs a basic understanding of money management.”
Dr. Anderson is a former president of the Chartered Financial Advisors (CFA) of Mississippi, a member of the international honorary society, Beta Gamma Sigma, and serves on the board of the Mississippi Council for Economic Education. In 2001 and 2002, Worth Magazine named her one of the Top 250 Financial Advisors in the country and the Mississippi Business Journal named her one of the Top 50 Businesswomen in the state in 2005. She has been a regular columnist for the Mississippi Business Journal, a contributor to the Clarion Ledger, and a speaker for numerous civic and professional groups.
Tough Talk for Tough Times officially hits bookstores December 14 or may be ordered directly through www.quailridgepress.com or www.toughtalkfortoughtimes.org. where you can also see Dr. Anderson’s upcoming speaking and signing events.
In an interview, here are some of the topics Dr. Anderson could discuss:
* How her own personal experiences have shaped her views about money - becoming a widow and single mother at an early age, returning to school later in life, starting her own business, and navigating the challenges of a blended family.
* Why you shouldn’t talk to your children about NOT having money.
* Why when it comes to money, you shouldn’t abdicate to your spouse. Ignorance is NOT bliss.
* Why you should start in grade school teaching your children about charity.
* Why you should allow your children to mess up, but don't allow them to avoid the consequences.
* Why you don't try to budget everything. ..just budget for your "crazy."
Some of her favorite advice from “Money Talks” participants, such as Bill from Brandon’s “don’t let your wanter exceed your getter.”
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